Being in the middle of a studio move, I’ve not had time to post anything about the New Artist Fair, in which I showed some work earlier this month. This was the first time I have taken part in an art fair, and it was quite an education. After observing how the crowds interacted with the works, and seeing how the more experienced exhibitors displayed their work, I soon learned some valuable lessons about presentation and “product placement”.
As for this particular fair, I found it to be very well organised – the organisers are very friendly and obviously interested in Art. The pricing is reasonable, and at no stage did i feel that I was being ripped off – there were no hidden extras to surprise you on the day. The fair was very well attended on each of the three days, which shows just how well the organisers promote the event.
Despite all my praise, I am not sure if I would take part in it again. When I booked, I was told there were only 2m spaces left, which is more suited to smaller works. The biggest problem with having such a small space was that I couldn’t sit or stand in front of my work without obstructing the view of half my paintings. The fair enjoyed a healthy number of sales over the three days, but most of them will have been for lower value items under £250. The only piece I sold was a smaller portrait at under £200 – I feel that the £400-£500 prices of most of my work are not that attractive to impulse buyers. I would only consider taking part again if I had a larger selection of smaller works that I could offer at more affordable prices, and perhaps some prints and drawings.
My lasting impression from this event was the pleasure of meeting such a nice group of artists, who were all so friendly and helpful, and helped make the fair such an enjoyable experience. A special thanks to Sam Gare, Precious Murphy, Pete Fraser, Frances Bloomfield, Tolu Magbagbeola and Ruby Lewis, who have restored my faith in the artistic fraternity.