New Artist Fair

Being in the middle of a studio move, I’ve not had time to post anything about the New Artist Fair, in which I showed some work earlier this month.  This was the first time I have taken part in an art fair, and it was quite an education. After observing how the crowds interacted with the works, and seeing how the more experienced exhibitors displayed their work, I soon learned some valuable lessons about presentation and “product placement”.
As for this particular fair, I found it to be very well organised – the organisers are very friendly and obviously interested in Art. The pricing is reasonable, and at no stage did i feel that I was being ripped off – there were no hidden extras to surprise you on the day. The fair was very well attended on each of the three days, which shows just how well the organisers promote the event.

sam

Despite all my praise, I am not sure if I would take part in it again. When I booked, I was told there were only 2m spaces left, which is more suited to smaller works. The biggest problem with having such a small space was that I couldn’t sit or stand in front of my work without obstructing the view of half my paintings. The fair enjoyed a healthy number of sales over the three days, but most of them will have been for lower value items under £250. The only piece I sold was a smaller portrait at under £200 – I feel that the £400-£500 prices of most of my work are not that attractive to impulse buyers. I would only consider taking part again if I had a larger selection of smaller works that I could offer at more affordable prices, and perhaps some prints and drawings.

My lasting impression from this event was the pleasure of meeting such a nice group of artists, who were all so friendly and helpful, and helped make the fair such an enjoyable experience. A special thanks to Sam Gare, Precious Murphy, Pete Fraser, Frances Bloomfield, Tolu Magbagbeola and Ruby Lewis, who have restored my faith in the artistic fraternity.

Hanging arrangement

layout for blogI’ve been working on a few different hanging arrangements for the forthcoming New Artist Fair. The organisers had mentioned that they prefer the displays not to be too crowded. Well, if they had any of their larger spaces still available, I would gladly have left more white space around each canvas. As it is, I’m trying to fit the bare minimum number of works in 2m of wall space, that will fairly represent the range of my work.

Relationships Series No.3, Peter D'AlessandriLast night I delivered my “Relationships Series No.3” painting to the Espacio Gallery on Bethnal Green Road, for the upcoming “Punch” exhibition – part of Sweet ‘Art’s Summer Art Festival.
I’ve only shown this piece once before, in an unfinished state, at the first Cork Street Open exhibition. My reluctance to show it since has largely been because I became uncomfortable with the personal nature of this piece; it was just too stark a reminder of a very difficult time in my life.